The sisters of New Bedford in Brooklyn launched their business “Twins that Cook”
NEW BEDFORD – 31-year-old twins Maya and Aria Christian from New Bedford caused a storm in their Brooklyn, New York kitchen during the pandemic. Now their “cookies with a positive message” have become a worldwide hit.
“It’s pretty amazing and it happens so fast,” Aria said. “And we’re very thankful for where we are right now.”
Maya and Aria started their business, “Twins who cook», During the pandemic. “We’ve always cooked, it’s always been our thing. We just have a very deep love for it, ”said Maya.
Originally, they created an Instagram page to share with friends all the food they prepared during the pandemic. The page quickly went viral, ultimately leading to a partnership with a Brooklyn Ice Cream Shop, Lady Moo Moo.
“She contacted us and said, ‘I heard you were baking cookies with someone, and I looked on your Instagram, and they look amazing, I would love to try them.” , said Maya.
Fast forward to summer 2020, the twins began baking cookies for Moo Moo’s ice cream sandwiches. “It started with trying to make people happy in their 40s and inspire them to cook – not order – to become an LLC now,” added Maya, who also owns a jewelry line called, Maya Taylor Rubin.
A fun twist on selling cookies
Twins that Cook is all about their “positive energy” brand message. The theme is empowerment and making people smile. “We wanted it to be witty and cookies to be fun and for people to remember,” Aria said.
Aria, a singer who has also been riding the “music wave” across town, says every cookie has a connection to the music. For example, the espresso cookie, “Espresso Yourself,” is named after Madonna’s song, “Express Yourself” and their champagne lemon poppy frosting cookie, “Champagne Poppy,” is named after Drake’s Instagram handle. , Champagne Papi.
“I think last summer, with Black Lives Matter and everything that happened, it opened people’s eyes to be more willing to support a small business rather than a big consumer,” he said. said Aria. “And by supporting a small business, you have a more personal connection to it. “
Aria also says that several people have also asked to collaborate. “People believe in what we’re doing, and they see the big picture, so we let them come ride this wave with us,” Aria said.
Learn to cook in New Bedford
Maya and Aria, who grew up in the West End, say their time in Whaling Town has been inspiring and an experience that has helped shape their entrepreneurial spirit. Their father was the famous saxophonist, flautist and singer-songwriter Armsted Christian.
“We had the most incredible childhood. We have amazing parents, ”Aria said, adding that their mother, Marci Pina-Christian, is the social services coordinator in New Bedford. “She does a lot for the community, whether it’s fundraising or tutoring events for children with disabilities and they don’t get the right learning in schools. She’s a great mom.
Aria said they learned to cook from their father. “He left the house at 6 am and came back around 9 pm and always made a gourmet meal for us. His palace was so advanced. We developed our taste for different spices and different textures at such a young age.
Armsted Christian passed away in 2016, but Aria said she knew her dad would have been “over the moon” about their cookie business because not only did he have a big “sweet tooth” he was constantly cheering on girls. to work together.
“A perfect partnership”
“It’s all about timing. Back then we kind of sidelined that idea, but now we’re able to work with each other because we also have so many other things that we were doing as individuals, ”said Maya.
“It’s a perfect partnership because we understand each other,” added Maya. “We know how the other’s mind works, whether we agree or disagree… we always make sure to strike a balance. “
After high school, Maya attended Berklee College of Music, then moved to California for a few years. Aria also moved to California after graduating from high school. The two bounced back from Los Angeles to New York until they finally found a permanent residence near each other in Brooklyn.
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Now Maya plans to return to Los Angeles to open a “Twins that Cook” office on the West Coast.
Observation of the New Bedford transformation
“New Bedford will always have a special place in our hearts,” said Aria. “When we come home, usually for the holidays, it’s nostalgia. It’s incredible. New Bedford is an amazing community.
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Aria said several of their clients are from New Bedford and have continued to show support for the girls. In June, Aria and Maya returned to New Bedford for the Buy BlackNB pop-up vendor event.
They also added that they had loved watching New Bedford’s development over the past few years. “We’re seeing more and more art galleries, restaurants, yoga studios and bakeries popping up from people we went to school with,” Aria said. “New Bedford is turning into this really cool place. It’s incredible. It looks like a really safe creative space.
Advice to entrepreneurs
Maya and Aria’s advice to future entrepreneurs who want to follow in their footsteps is to go for it but do everything with intention. “Definitely have a plan and practice your craft so much that you don’t want anything else and feel ready,” Aria said.
“And go with the flow,” Maya added, sharing her favorite saying: “Be the water.” Maya says riding the wave is a motto she lives by. “Go with the flow of where you’re meant to be,” she said.
The twins also hope that people who buy their cookies will feel empowered by their message. “We want people to be just happy with our product and what we’re creating because it’s for them,” said Maya. “We feel we had something to offer people. And we did it and be able to do something during the pandemic… it’s so grateful.
“We are really very happy to be here.
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Standard-Times writer Seth Chitwood can be contacted at [email protected]. Support local journalism by purchasing a digital or print subscription to The Standard-Times today.