The question of chips in sandwiches is finally settled once and for all
After a year of debate, which sparked a lot of discussion online, Walkers wanted to decide once and for all: should sandwiches be eaten with chips IN, or OUT? More than 1,500 residents of Sandwich in Kent went to the polls over the weekend – equating to more than a third (34%) of the town’s residents, meaning one in three people voted – Sandwich has spoken: the answer is Crisp IN.
The vote ends weeks of fierce campaigning that included the release of
, starring Nigella Lawson, Gordon Ramsay, Ed Balls and hosted by Munya Chawawa. Sunday’s vote was led by ‘Crisp IN’ party leader Gemma Collins and ‘Crisp OUT’ champion Fred Sirieix, who joined forces with Walkers to take control of the town of Sandwich for the most important decision.
And the stakes were high, since the mayor of the city had promised the honorary presidency of Sandwich to the winning party, while considering a possible decree prohibiting forever the consumption of chips in Sandwich sandwiches on June 19.
After a day of crunch-fueled antics, which saw Fred and Gemma ride across town on potato tractors to rally supporters, and Gary Lineker leading the proceedings atop an open-air bus, the final votes went down. been counted out, with Team Crisp IN victorious. It’s now official – chips belong on your lunch sandwich, not on the outside.
Walkers decided to hold the vote after its Crispy Sandwiches campaign last year sparked an ongoing debate over how the iconic chip and sandwich duo should be eaten, with Walkers even throwing Crispy Sandwiches into Subway for the first time.
According to the brand’s data, 2.3 billion crispy sandwiches are eaten in Britain every year, which equates to 35 crispy sarnies every year per British adult, or 1-2 per month. As for the favorite combination, a cheese sandwich on white bread, with savory crisps ready, proved to be the best crispy sandwich of choice in the UK.
Crisp IN party leader Gemma Collins said: ‘This is the biggest and best honor I have ever won in my life – I come to Sandwich every year from now on. I’m the president of Sandwich now, honeys! At first I said I wasn’t involved, but how can I not? I knew the people of Sandwich would make the right decision – and it’s crispy IN, hunnies! The GC was born to be president, and I can’t think of a city I’d rather rule over. I think I’m going to treat myself to my favorite combo – cheese and onion crisps with cream of salad on white bread – to celebrate! »
Crisp OUT party leader Fred Sirieix said: “I’m a purist and I believe sandwiches are sacred – you don’t mix wine and water, so don’t mix crisps and sandwiches! But the sandwich folks have spoken, and the verdict is that the chips belong IN the sandwiches. Guess the rules are meant to be broken, so I’ll treat myself to my very first crunchy sandwich to honor the outcome!
Gary Lineker, leader of the Walkers, said: “I’m part of the #CrispIN team all the way! As many people know, I have always been a fan of crisps and for me, there is no better way to enjoy them than between two slices of bread. Armed with my favorite flavor, Salt and Vinegar Chips in a Roast Chicken Sandwich is a great pairing! »
Charlene Worthington, a 35-year-old local resident and teacher, said: ‘There’s something going on every week here in Sandwich, but it’s definitely been the highlight of the year so far – having Gemma Collins and Fred here has been absolutely fantastic. . I was originally Crisp In, but got sucked into the Crisp Out parade. I still voted with my heart – it can only be clear; a sandwich is not a sandwich without a bit of crunch.
Rachael Smith from Walkers said: ‘We know a sandwich and a bag of Walkers crisps are a British lunchtime staple. But after research last year revealed the nation was divided over whether the crisps belonged to a sandwich or on the side, we felt it was only fitting to call on Britain’s sandwich experts – the people of Sandwich itself – to settle the debate on behalf of the nation once and for all all.
“The Big Sandwich vote was meant to revel in the CrispIN, CrispOUT controversy and encourage light-hearted debate to put a smile on the nation’s face after a tough few years. We’re just happy to be able to bring crunchy lovers together, so they can finally enjoy lunchtime with confidence knowing they’re eating the ionic combination of sandwich and crisps the right way.