Myrtle’s Bakehouse to open in Knoxville Marble City Market Food Hall


One food hall is not enough for Dustin Cochran, who is preparing to bring Myrtle’s Bakehouse to Marble City Market, in addition to Kern’s Bakery food hall scheduled to open next fall.

Cochran, who bought the famous Richy Kreme Do-Nuts in Maryville last year, said he was contacted by Marble City Market to bring his face-sized cookies to the food hall at 333 W Depot Ave.

The Marble City market is expected to open in a few weeks.

“They offered us a pretty good deal to do this,” said Cochran, who has been approved by the food hall to continue to wholesale produce and operate at the downtown farmer’s market.

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Myrtle’s can complement vendors

Cochran does not view his other businesses as competition, but rather as a potential impetus for the overall business of Marble City Market. He plans to drop a dining room advertisement card in every bag of cookies he sells.

“My views are that Kern’s is a place you can go and spend a day,” he said of South Knoxville’s future dining hall, which could include entertainment and offices. “It’ll be a dinner, a lunch, a meeting (kind of a place).”

Cochran believes his cookies will only increase what other vendors are offering at the Marble City Market. No one will come and eat two meals, Cochran said, but they could have a meal at another vendor’s house before they buy a cookie – or even bring home a cookie.

Plus, the sugary treats are “on offer,” he said.

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Pucker Up Cookies and Pies

Dustin Cochran has worked tirelessly to find the perfect cookie recipe for his Myrtle's Bakehouse brand.  In addition to setting up shop inside Marble City Market, Knoxville's first food court slated to open this fall, Myrtle's also offers whoopie pies to fellow seller Smash Knoxville.

Cochran said the company – named after his grandmother who drove a sports car, smoked cigarettes and was generally “cool” – would start with three permanent cookies and three spinning options.

Standing offers are the OG with Chocolate Chip and Sea Salt, the Pucker Up Sugar Cookie with Lemon Frosting, and the Scruffy City with Espresso Chips, Caramel, and Pecans. An oatmeal cranberry cookie could be part of the rotation options.

Each cookie will cost $ 5 plus tax and will be fresh daily. The dough, however, will be pre-made at Richy Kreme before being shipped frozen to the food hall each day.

Cochran told Knox News he can’t wait for dining room guests to be greeted by the smell of baking cookies.

Myrtle’s is also making a whoopie pie exclusive to Smash Knoxville, another vendor in the Marble City Market. In fact, Cochran already knows many of his neighbors in the Marble City Market, who encouraged him to join the dining room.

Cochran said he was the second to last supplier to sign up and “it was cool to have people cheering us on”.

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Refine recipes, remember your past

When Cochran sat down to develop his cookie recipe, his friends and family assured him “time and time again” that his product was excellent. Just when Cochran thought it was over, he changed three things at once – a major ‘no-no’ in the baking world, he said.

These changes took his cookies to the next level, and he hasn’t looked back. Except to remember where he came from.

Cochran enlisted his former colleague and fellow boss Jason Timmons to help him grow his business. Timmons told Knox News he has been baking cookies since he was old enough to read, starting with Nestlé Toll House cookies at just 5 years old.

Part of Cochran’s passion for baking cookies comes from his college days, when a pastry professor asked students to pick up, bake and wrap cookies for sale in the student dining hall at Walters. State Community College.

She was reluctant to share her recipe with Cochran (or any student, for that matter) but eventually forced herself to do so in return for his help.

The recipe called for 50 pounds of flowers and just said “cook” – no heat, no time.

“I bet I messed up this recipe 20 or 30 times,” he said.

For her, it was about creating something special for others to enjoy. Cochran seeks to do the same, even beyond the cookies and donuts he makes.

Working to create “lasting memories”

Myrtle’s success will be reinvested in Maryville to help develop the area around Richy Kreme, Cochran said. He bought a nearby building that he hopes will become a cafe, and he strives to be “community-oriented”.

This half pound chocolate chip cookie with sea salt was created by Dustin Cochran, who bought the famous Richy Kreme Donuts in Maryville last year.  His own original brand, Myrtle's Bakehouse, opens inside Marble City Market with three permanent cookie options, including this

“If we could buy this block today, I would buy it,” Cochran said. “The growth of our business will create these opportunities for people. … For me, I go to work every day, I work hard and I make donuts. But I can also have an impact. ”

Holding back tears, Cochran told Knox News nothing makes him happier than seeing a father turn to his son and tell him that Myrtle’s cookies are the best he has ever eaten. One of Myrtle’s goals is to create “lasting memories” and remind customers of special moments in their lives, Timmons said.

“I made it with my hands, and you’re going to eat it,” Cochran said. “There is nothing more intimate than eating.”

Cochran has said he may rename his business Marble City Market at some point after it opens at Kern’s, which will have separate ownership. He plans to set up an online ordering system that allows people to prepay and pick up cookies at the food hall or at Richy Kreme.

Marble City Market is located at 333 W. Depot Ave. and will include 11 food vendors, a full service bar and Topgolf Swing Suites. Vendors include Paysan Sandwich Shop, Po’Richard’s, and The Corner’s Pizza.

Check back regularly to for more stories from the Marble City Market as the opening date approaches. As always, Knox News is the best source of information on downtown development and restaurants.

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