Mother of Four opens first black-owned vegan dessert store in Detroit with money from pitch competitions


Vegan chef Chantele Jones will host a grand opening celebration for her vegan brick-and-mortar bakery on Sunday. The mother of four brings Estella’s vegan dessert shop to the Grand River workplace. According to Crain’s Detroit Business, Chantele Bakery is the first black-owned vegan bakery in Detroit. She thanks her grandmother for teaching her how to bake her first pie.

“I feel like I’m paying homage to my family,” Chantele told Crain’s Detroit Business. “My mom and my grandmother both cook. All their dreams, I take them to the next level. I really feel grateful.

Chantele gave birth to her fourth child this year, but that hasn’t stopped her. In August, she reported that the lease had been signed for her new bakery.

“We signed our lease! Chantelle wrote on Instagram in August. “Get ready Grandmont-Rosdale, Estella’s vegan dessert shop opens in October inside Grand River Workplace and we have some of the best vegan desserts in town.”

Estella’s vegan dessert store opens in Detroit

Chantele is ready to bring Detroit her best family recipes to her new location. She offers banana pudding, cookies, sweet potato pies and peach cobbler. His vegan pound cake created a buzz in the community. It offers four different flavors, including lemon, chocolate turtle, red velvet and strawberry crunch. You can also find seasonal items on the menu.

“Pastry is in my blood – from my grandmother Estella to my mother Jeroelynn – I grew up watching them in the kitchen turn piles of flour into delicious pastries,” Chantele told VegNews. [When I was] Six years old, my grandmother taught me how to bake my first cherry pie, and my mom taught me how to make her famous pound cake. After I mastered it, I began to sell it by the slice in high school as a side activity. It’s the same pound cake that I use today, only vegetalized.

After struggling with health issues, Chantele switched to a plant-based diet. Now she is educating others about the power of food. She has offered group cooking classes and participated in many herbal pop-ups to get the word out.

“My journey has really been a journey of unlearning unhealthy habits and it led me to my mission to help people start their own journey to better health,” Chantele explained on Instagram. “I am also determined to destroy negative stereotypes associated with vegans and our food – one meal and one pastry at a time. “

Funding of the vegan bakery with funds from pitch competitions

Chantele knew she wanted to grow her business one day. She took part in pitch competitions to get funding for her business idea. She got $ 11,000 in grants and competitions to turn her bakery business into a brick and mortar establishment. She has participated in the TechTown Detroit Retail Bootcamp and the Detroit Rebrand Black Pitch Competition. She won the National Entrepreneur’s Association Grand Prize and Dell Technologies National Virtual Showcase Competition.

This summer, Chantele was selected as Small Business of the Week in a viewer favorite vote hosted by The Cackle.

One supporter said: “Chantele is a beautiful woman, mother and wife. She takes care of her four children, her house and runs a business at the same time! No one deserves this grant more than she! Its dynamism is insurmountable. She never gives up !! His business is worthy of honor. I have never had vegan desserts / cuisines as delicious as hers. The world needs to know his name and his job. This financial increase will help her move her dream forward.

Today, Chantele is one of the top ten finalists in Michigan Women Forward’s 53 Voices Pitch Challenge. She brings her family’s culinary vision to life, one competition at a time.

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