MGH launches brand refresh for bb.q Chicken, one of the fastest growing restaurant franchises in the United States

  • Newly redesigned consumer and franchise websites feature modern aesthetics, user-friendly navigation, easier online ordering, and better representation of brand essentials.
  • bb.q Chicken’s social media platforms, including Facebook, TikTok, Instagram and Twitter, have been revamped to showcase the brand’s Korean authenticity and to connect effectively with US customers.
  • Franchises across the country will receive new visual identities aimed at making the brand more accessible to US customers, including updated branding describing bb.q Chicken as “the best fried chicken in Korea”, product posters , menu designs and more.

The rebranding also included the addition of a new slogan and manifesto that epitomizes the quality and authenticity of the bb.q Chicken franchise and its products. Prior to the creative overhaul, MGH conducted extensive consumer and market research to identify key brand differentiators that highlight bb.q Chicken’s new visual identity. Going forward, MGH will continue to promote bb.q Chicken and the new brand image to US customers through a cohesive marketing plan, including social media content creation, public relations, influencer marketing and assistance in opening stores.

“MGH is thrilled to have the opportunity to help one of the fastest growing restaurant franchises refresh its look to better showcase its authentic flavors and better appeal to an American audience,” said the CEO. from MGH. Andy Malis. “We are confident that this work will help bb.q Chicken achieve its goal of bringing attention to its superior product on the national stage, while demonstrating why it is known as Korea’s best fried chicken.”

To see the new website, visit The new visuals will roll out to US franchises in the coming months.

About the MGH

Situated at Hunt Valley, MarylandMGH is an integrated marketing and communication agency offering The advertisement, public relations, media planning/buying, creative design and productioninteractive (design, strategy, development and marketing), market research, direct response, influencer marketing and social media marketing to franchised restaurants and more. MGH is a two-time winner of the Ad Age Best Places to Work award.

Current and recent restaurant franchise marketing clients of MGH include Rosati’s Pizza, Swensons Drive-In, Which Wich, Nestlé Toll House Cafe by Chip, Round Table Pizza, Mason’s Famous Lobster Rolls, bb.q Chicken, 16 Handles, Ledo PizzaGreat American Cookies, SoBol, Hot Dog on a Stick, Marble Slab Creamery and Marco’s Pizza.

Visit for more information about MGH and its restaurant marketing services or connect with MGH via: Facebook at; instagram at; Twitter on; or YouTube on

SOURCE MGH Public Relations

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