Freed’s Latest Dessert Shop Adds a Savory Accent to Downtown Las Vegas’ Arts District

It’s a rare thing to walk into a brand new store and know exactly what you want before you’ve even stepped in, but Freed’s itself is a rare thing in Las Vegas.

The nearly 63-year-old local bakery, with multiple locations throughout the Valley, is one of the few venerable institutions in the city of Vegas, and it’s still family-run. Needless to say, when you walk into the Freed’s Dessert Shop in downtown Arts District 18b, located next to Esther’s Kitchen and Yu-Or-Mi sushi, you get an idea of ​​the sweet delicacies to expect from the latest. place of the Fried family.

Freed’s cakes, cookies, cupcakes, brownies and rugelach are second to none, and this bright and cozy boutique is full of them. I have a habit of loading cookies – they cost around $ 18 for a pound, $ 9 for a half pound – and I always start a box with their raspberry butter cookies, melting golden flowers with a dot. jam in the middle. Next come the almond shortbread, sprinkled with almond slices, and coconut macaroons. From there, I ask for the Russian tea cookies coated with powdered sugar, the lemon cookies, the white chocolate macadamia candies…

Look, to be honest, at one point I just say, ‘I’m going to take it all. You can’t go wrong with Freed’s cookies. They are the elect of heaven.

The same goes for the rich and glorious Black Forest Cake ($ 6 a slice), the cupcakes, generously topped with Freed’s signature buttercream ($ 3 each), and the densely flavored rugelach (prices vary. ), which Freed’s sells by box. (Try the Raspberry Raisin.) Freed’s famous cakes are also available: cannoli cream, Parisian chocolate, vanilla cake with Bavarian cream and more.

And a nod to their new neighborhood, this Freed’s has some great art – a photo wall of Las Vegas circa 1959 (the year the original Freed’s opened), curated by local historian Brian “Paco” Alvarez , and a colorful mural by Shan Michael Evans. They’re almost enough to distract your attention from Freed’s exceptional edible art.

FREED’S DESSERT SHOP 60 E. California Ave., 702-989-9899. Sunday-Thursday, 11 am-7pm; Friday and Saturday, 11 am-9pm

Click on HERE to subscribe for free to Weekly Fix, the digital edition of Las Vegas Weekly! Stay up to date with the latest Las Vegas concerts, shows, restaurants, bars and more, sent straight to your inbox!

Comments are closed.