Entenmann’s changes packaging to minimize product disruption


A disruption in material supply caused by Hurricane Ida is forcing Bimbo Bakeries USA to change the packaging of its full-size Entenmann’s products. The company says it is temporarily replacing the clear cellophane “window” on its donut, cookie and cake wrappers with a photo of the sweet baked foods inside. Meanwhile, some Entenmann Danish will be available in transparent clamshell packaging.

BBU says the move was made necessary following a dam burst on September 1 near the Valley Forge, Pa., Facility that produces Entenmann’s packaging, severely flooding the facility. The flood destroyed 5,000 tons of packaging inventory and caused critical damage to the machines that produce the cartons and boxes, BBU said.

“Our goal is to ensure that our consumers can continue to enjoy their favorite Entenmann’s products,” says Jason Amar, Director of Marketing at Entenmann’s. “Designing and printing classic Entenmann boxes with the window is a specialized solution. Changing the packaging to a windowless option and shells provides the fastest way to get products back to the shelf.

“Rest assured that the products have not changed. Your favorite delicious meals taste the same, and the modified packaging will have no impact on freshness or quality.

The modified packaging is now available and will last at least until the end of 2021, according to BBU.

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