Biscuit market | 2020-2028 shows huge growth profiling big companies: Mondelez Inc., Campbell Soup Company
A cookie is a small baked flat food prepared as a ready-to-eat product. They are prepared from flour, sugar, oil or fat and other optional ingredients. Cookies have been considered important bakery treats since ancient times. They were introduced by the Persians in 17 AD and the word cookie comes from the Dutch word Keokje which means small cake. The development of new products and advances in technology have led to the commercial production of biscuits, also called biscuits in some countries. Cookies are made in different shapes and sizes with additional ingredients such as resins, oats, chocolate chips, nuts, and other flavorings to enhance palatability. The chocolate chip cookie was invented by Ruth Wakefield in 1938 in America. Cookies are widely consumed snacks in the United States, United Kingdom, Italy and India. They are categorized into bar cookies, drop cookies, filled cookies, mold cookies, no-bake cookies, press cookies, refrigerator cookies, rolled cookies, sandwich cookies, low fat cookies, and others. Biscuits are baked at the household level and on a large scale in bakeries.
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Analysis of the COVID-19 scenario:
The COVID-19 pandemic first caused the temporary shutdown of manufacturing plants and the loss of labor, which reduced the production of biscuits. In some countries, biscuit makers have been exempted from lockdown restrictions, but the difficulty in raw material supply due to less mobility has led to production shortages.
The export and import ban imposed in several countries has led to the disruption of the global cookie market supply chain.
Disruption in the domestic supply chain caused by transportation restrictions and closure of distribution channels has impacted the sales and revenue of the cookie market. Supermarkets and retail stores faced a shortage of the product due to initial panic buying and later due to closure. The demand for biscuits has increased, while the supply has not been able to meet the needs.
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Main impact factors: analysis of market scenarios, trends, drivers and impact analysis
Cookies have gained great importance in bakery and snacking products. Commercial cookie production has grown thanks to investments in advanced automation. Investment in R&D, advancement in food processing technology, increased awareness of new food products, new product development, enrichment of nutritional ingredients in biscuits, growing demand for ready-to-eat food products, improved shelf life, launch of healthy and value-added products of cookies, tendency to improve product quality, increase in quality testing, development of functional cookies, increase in distribution channel, availability of cookies in various shapes and designs, easy availability of raw material, increase cookie trade, job creation, improving the taste of cookies by adding various flavoring agents, reducing cholesterol in cookies, introducing cookies filled with various tasty ingredients, crackers, changing eating habits, consumption of ready meals , packaging Attractiveness, development of variants in cookie packaging, increasing urbanization and disposable income are the major driving factors for the growth of the cookie market. However, increased competition, traditional baking practices, availability of substitute products, unorganized baking industry and high fat content requirements are hampering the growth of the biscuits market. Conversely, investment in quality standardization, improvement in baking technology, and nutritional enrichment of the product are opening up new avenues for the biscuit market.
The global cookie market trends are as follows:
Growth of the cookie market
Cookies are recognized by high sugar content, high fat content and low moisture. They are known by different names in different countries, and many variations of cookies are developed in the baking sectors. Cookie dough includes creaming, liquid incorporation, mixing of dry ingredients and others. The easy availability of ingredients such as flour, water, sweeteners, fats, leavening agents and others keeps the cost of producing cookies low. The consumption of healthy snacks has increased in millennials and millennials, as health awareness and fitness consciousness have increased, therefore, leading manufacturers have invested in R&D of healthy ingredients for the biscuit enrichment. The benefits of cookies containing ingredients such as sweet potato flour, oat bran, banana flour, sesame seeds and others have been studied. Healthy fortified biscuits are considered an appropriate source to prevent nutritional deficiencies and other conditions such as high cholesterol in place of traditional biscuits.
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Key Benefits of the Report
This study presents the analytical representation of the global Cookies industry together with current trends and future estimations to determine impending pockets of investment.
The report presents information related to key drivers, restraints, and opportunities, along with detailed analysis of the global cookie market share.
Current market is quantitatively analyzed from 2020 to 2027 to highlight the growth scenario of the global cookies market.
Porter’s Five Forces analysis illustrates the power of buyers and suppliers in the marketplace.
The report provides a detailed analysis of the Global Cookies Market based on the competitive intensity and how the competition will shape in the coming years.
Answers to questions in the Cookies Market Research Report:
Who are the main players active in the cookie market?
What are the current trends that will influence the market in the coming years?
What are the market drivers, restraints and opportunities?
What future projections would help take further strategic action?
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